TikTok Video Ideas for Book Promotion
As you may have noticed, I’ve become obsessed with TikTok lately! It seems like people either love TikTok or they hate it. If you’re one of the latter, that’s fine https://taoxoan.info/. To each his own. But if you’re enjoying TikTok or haven’t explored it yet, there’s definitely an opportunity there to promote your book on TikTok!
TikTok is for more than just the latest dance craze or viral challenge. There’s a community for almost everything people are interested in, and this is especially true for book lovers. #BookTok is a large, thriving community. Even brick-and-mortar stores often have a section devoted to books recommended on #BookTok. It’s the perfect place to promote your self-published book.
As important as it is to promote your own work, don’t forget about the rest of the BookTok community. Feature other authors and books on your page and tag them when you post about them. Author Kelly Vincent featured a book they were reading in this post.
That’s why you started your account! Encourage people to post reviews on Goodreads and Amazon, share comments with you after they’ve read, and more. Mention anything going on in your book life. Events coming up? Make a video about it like author Anne Abel did.
Instagram Book Promotion Ideas
Format: Post or StoriesEncourage your readers to share their own artwork or photos related to your book. Repost these on your account (with their permission) to show appreciation for your fans and create a sense of community.
Reading is Kristen’s passion, so when the workday is over, she can usually be found curled up with a good book alongside her cats. She loves watching cat videos and scary movies, eating pizza, teaching herself French, and traveling, and she is likely planning her next vacation. She lives outside of Boise, Idaho.
Posting consistently on Instagram is one of the most effective strategies to grow your following and introduce a larger number of users to your book. If you’re like many of the authors I work with, writing books isn’t your full-time job. With Instagram, like other social media platforms, the more effort you put into it, the more you can get out of it.
By far the most effective strategy for book promotions is the use of influencers, or users who have a following of more than a few thousand people, with a niche interest such as book reading, for example. As an author, you must target influencers who are popular among book lovers (bonus points if these influencers enjoy your genre).
Format: Instagram Live or StoriesStart a virtual book club where you and your followers read and discuss your book together. Use Instagram Live, Stories, or a dedicated hashtag to facilitate discussions and engage with your readers.
Book Fair Promotion Ideas
Book promotion, by contrast, kicks in around a particular book and a particular point in time. It’s a push that has a start and end date and can take many forms, including book launches, virtual or real-life book tours, advertising, and other purchased promotions.
A great list of ideas! I’ve had great luck doing live insect programmes that segue into my MG books (only one of which is entomology based, but all of which use biology). The bugs draw families in, and afterwards the kids BEG for a book from their parents. I’ve had programmes where every single family attending buys a book.
With all that in place, you’re ready for book promotion ideas. Consider and adopt the ideas below in a spirit of exploration and experiment. And don’t forget to measure your ROI. It’s now how much a tool costs that’s the question but how much it will return. Analyze your return on investment for each promotion you try, so you know what works and what doesn’t for your particular books.
So marketing is ongoing. It includes your author platform, your book covers and descriptions and reviews, your email lists and associated funnels, your digital and physical assets like banners, ads, bookmarks, and postcards. You might refresh your marketing look and feel, periodically, and you’re always tweaking here and there, but essentially the marketing keeps on rolling along, taking in each new book within an author brand that expands and refines.
Book promotion, by contrast, kicks in around a particular book and a particular point in time. It’s a push that has a start and end date and can take many forms, including book launches, virtual or real-life book tours, advertising, and other purchased promotions.
A great list of ideas! I’ve had great luck doing live insect programmes that segue into my MG books (only one of which is entomology based, but all of which use biology). The bugs draw families in, and afterwards the kids BEG for a book from their parents. I’ve had programmes where every single family attending buys a book.
Book Promotion Ideas for Libraries
If you have ever wondered “what the heck should I email to my list of readers?” Then check out the 20+ prepped email templates drafted by ai so that you aren’t staring at a blank screen. Add a little YOU and push SEND.
Here, you’ll find practical advice on book marketing, book reviews (typically nonfiction and women’s fiction), inspiring author interviews, and strategies to help you connect with readers and amplify your message. My goal is to support you in building your author brand and making your book a powerful tool for your business.Connect with me on social:
Once you’ve built a solid online presence, consider running ads on platforms like Facebook, Instagram, and Amazon. These ads can help you reach readers who love books similar to yours. Start with a small budget and tweak your campaigns as you gather data.
Make sure you track holds and checkouts of the titles you promote in your email. That will give you some data to help you make decisions about what to promote next month. It will also be proof of the effectiveness of your work.
Don’t underestimate the power of tangible marketing. Posters, bookmarks, and postcards featuring your book cover can make lasting impressions. Distribute these materials at coffee shops, community centers, and book fairs.